Richard “Rick” Woodford came to Maui 35 years ago from southern California after serving as restaurant manager for Rusty Pelican, Inc. in Newport Beach. In 1974 he opened the landmark “Ricco’s Old World Deli” in Whalers Village, Kaanapali, Maui. He also opened and operated “‘Ricco’s Pizza/BBQ” in Honokowai and the Lahainaluna Surf Center in Lahaina, the first shop of its kind on Maui.
In 1991 Rick purchased the General Partnership of the 2 Denny’s restaurants on Maui – Lahaina and Kihei and in 1996/7 designed, built and opened the new Denny’s restaurant in Kailua-Kona at the Crossroads Center next to Wal-Mart and Safeway.
Rick’s most recent position was with the University of Hawaii, Maui Community College as Business Consultant and Operations Manager for the new Pa’ina Culinary Arts Building. Here he put together the Business Plan and all operational organization to move the Culinary Program into the new building.
Rick also developed and operated a successful catering enterprise serving many Maui-based organizations as well as visiting film production companies and sports events.
Rick is an expert in all phases of the restaurant business including site development, negotiation, design, menu planning, vendor contracts, FF & E, computer systems, etc. He has been a commercial realtor for seven years, currently with PEAKE///LEVOY, Commercial Real Estate Services, and an active restaurant consultant.